Search Engine Optimization is very important if you want to rank in the organic results of any search engine. You should always accomplish a well optimized website before you start the back end work (backlinks). Over 60% of your visitors will be using long search strings to find your website. You need to read up on keyword density, page size, file path names, Meta descriptions, alt text, titles, H1-H4 header tags, link structures, site maps, frames, outgoing links, etc. Once your website is perfectly optimized with “on site seo,” you can then start doing off site optimization. To help you with a few of these on site tactics, please intensely study the following website.