Regarding spam, I can give one very good piece of advice. Do not “employ” any SEO’s (Search Engine Optimization Specialists) who claim to help you build an internet empire within a few months. Good rankings and a well developed and optimized website takes time to mature and will only be successful for the long term if spammy tactics are avoided. Stay away from hidden text, heavy cross linking, placing your website link (backlinks) on any website that is irrelevant to yours, buying large quantities of backlinks, participating in link farms, cloaking, etc. If the G-Bot (Goog) slaps a spam penalty on you, have fun trying to make a come back. Develop CONTENT, CONTENT, CONTENT…patience is a virtue.