Yahoo is a giant directory, not a typical search engine. Ahead of MSN in search volume per month, Yahoo is worth the effort to obtain a solid ranking. Yahoo is easier to rank in and only has a two to three month waiting period for steady rankings. They also love content and rank website pages heavily based on the “Meta Tag Title.” The title of a page is displayed in the very top portion of your internet browser (the blue section) and will rank keywords that are at the very beginning of the Title Tag. Yahoo will also index and make changes to your website faster than Google will. For instance, if you add a lot of content or aggressively obtain backlinks, you will typically see changes in Yahoo faster than you will with Google.